44kb Privacy Policy

Information We Collect

When you register and use the 44kb platform, we collect certain categories of personal information to deliver and improve our Services, comply with applicable obligations, and maintain the security and integrity of the platform. This Privacy Policy applies to all information collected through the 44kb website, mobile platform, and any related communications channels including email and Live Chat.

The categories of personal data we collect are as follows:

We collect this data directly from you (at registration, verification, or when you contact us), automatically through the platform's technical infrastructure (including server logs and cookies), and in some cases from third-party identity verification providers used to confirm the accuracy of information you submit.

How We Use Your Data

44kb uses the personal data we collect for the following purposes. In each case, we rely on a specific lawful basis for processing, as outlined below.

• Account creation and management: To register your 44kb account, verify your identity, and maintain your account profile in an accurate and current state throughout your use of the platform.
• Service delivery: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and other accepted payment methods; to facilitate access to casino games and cricket betting markets; and to credit winnings and bonuses to your account.
• Security and fraud prevention: To detect and prevent fraudulent activity, unauthorised account access, collusion, money laundering, and other forms of platform abuse. This includes automated monitoring of account activity and transaction patterns.
• Responsible Gaming compliance: To implement and manage responsible gaming features including deposit limits, session time reminders, cooling-off periods, and self-exclusion programmes. Processing data for this purpose helps us protect players who may be at risk of gambling-related harm.
• Legal and regulatory compliance: To fulfil our obligations under applicable anti-money laundering (AML) requirements, know-your-customer (KYC) regulations, and any other legal obligations that require the retention or disclosure of player data.
• Customer support: To respond to your enquiries, resolve disputes, and provide technical assistance through our 24/7 Live Chat and email support channels.
• Platform improvement: To analyse aggregated, anonymised usage data in order to improve the performance, design, and content of the 44kb platform. Individual player data is not used for this purpose without anonymisation.
• Promotional communications: Where you have opted in to receive marketing communications, to send you information about 44kb promotions, bonuses, and seasonal offers relevant to the Bangladesh market. You may withdraw consent for marketing communications at any time by contacting 44kb Support.

Data Sharing & Third Parties

44kb does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial purposes. However, in order to deliver the Services effectively, we share certain categories of data with the following categories of trusted third parties, each of whom is bound by strict data processing obligations:

• Game providers: Technology partners including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive limited technical data (such as a pseudonymous player identifier and session token) necessary to load and operate their games within the 44kb platform. These providers do not receive your full identity or financial data.
• Payment processors: When you make a deposit or request a withdrawal, your payment details are shared with the relevant payment service provider — such as bKash, Nagad, Rocket, or Upay — to the extent necessary to process the transaction. 44kb does not store your full payment credentials on its own servers.
• Identity verification providers: To complete KYC checks, we may share identity documents and personal details with third-party verification service providers. These providers are engaged solely to confirm the accuracy of the information you have submitted and are contractually prohibited from using your data for any other purpose.
• IT infrastructure and hosting partners: The 44kb platform operates on secure cloud infrastructure. Our hosting and technology partners may process certain technical data as part of delivering the infrastructure services on which the platform runs. All such partners are bound by confidentiality obligations.
• Legal and regulatory authorities: Where required by applicable law, court order, or regulatory directive, 44kb may disclose personal data to law enforcement agencies, financial intelligence units, or other competent authorities. We will not disclose data beyond what is legally required in such circumstances.

All third parties with whom 44kb shares personal data are required to process that data only for the specified purpose and in accordance with applicable data protection standards. We conduct due diligence on our third-party partners before engagement and review those relationships periodically.

Cookies & Tracking Technologies

The 44kb platform uses cookies and similar tracking technologies to ensure the platform functions correctly, to remember your session preferences, and to gather anonymised analytics data that helps us improve the user experience. This section explains the types of cookies we use and their purposes.

44kb does not use third-party advertising cookies or behavioural tracking cookies that profile your activity across external websites. All analytics data collected through cookies is aggregated and anonymised before being used for platform improvement purposes.

You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in and using the 44kb platform. Disabling functional cookies may result in some preferences not being saved between sessions.

Data Retention & Security

44kb retains your personal data for as long as your account remains active and for a defined period thereafter, in accordance with applicable legal and compliance obligations. The following general retention periods apply:

• Account and identity data: Retained for the duration of your active account relationship with 44kb, and for a minimum of five years following account closure, to meet anti-money laundering record-keeping requirements.
• Transaction and financial data: Retained for a minimum of five years from the date of each transaction, in line with financial record-keeping obligations.
• Communication and support data: Live Chat transcripts, emails, and support ticket records are retained for up to three years from the date of the communication.
• Technical and usage data: Server logs and session data are retained for up to 12 months for security and fraud investigation purposes, after which they are deleted or anonymised.
• Verification documents: Copies of identity documents submitted for KYC verification are retained for the duration of the account relationship and for five years following account closure.

Once the applicable retention period has expired and there is no legitimate ongoing reason to retain your data, 44kb will securely delete or irreversibly anonymise the data in question.

The security measures we employ to protect your personal data include 256-bit SSL encryption for all data in transit, encrypted storage for sensitive data at rest, strict internal access controls limiting data access to authorised personnel only, regular security audits and vulnerability assessments, and multi-factor authentication requirements for administrative system access.

Your Privacy Rights

As a 44kb player, you hold the following rights with respect to the personal data we hold about you. To exercise any of these rights, please contact 44kb Support via the 24/7 Live Chat service or by emailing [email protected]. We will respond to all verifiable requests within a reasonable timeframe.

• Right of access: You may request a copy of the personal data 44kb holds about you, along with information about how it is being used and with whom it has been shared.
• Right to rectification: If any of the personal data we hold about you is inaccurate or incomplete, you may request that we correct or update it. You may also update certain information directly within your 44kb account settings.
• Right to erasure: In certain circumstances — for example, where data is no longer necessary for the purpose for which it was collected — you may request that we delete your personal data. Please note that where we have a legal obligation to retain data (such as AML record-keeping requirements), we may not be able to fulfil an erasure request in full.
• Right to restriction of processing: You may request that we restrict the processing of your personal data in certain circumstances, for example while a rectification request is being resolved.
• Right to data portability: Where technically feasible, you may request a copy of your personal data in a structured, machine-readable format so that it can be transferred to another service provider.
• Right to withdraw consent: Where 44kb processes your data on the basis of your consent (such as for marketing communications), you may withdraw that consent at any time without affecting the lawfulness of any processing that took place prior to withdrawal.
• Right to object: You may object to the processing of your personal data where 44kb relies on a legitimate interest as the lawful basis for processing, unless our legitimate interest overrides your rights in the specific circumstances.

Children's Privacy

The 44kb platform is strictly intended for adults aged 18 years and above. We do not knowingly collect, store, or process personal data belonging to individuals under the age of 18. The registration process includes an age declaration, and 44kb reserves the right to request documentary proof of age at any time.

If we become aware that personal data belonging to a person under the age of 18 has been collected — whether through a false age declaration at registration or through any other means — we will take immediate steps to delete that data and close the associated account. Any funds held in an underage account will be handled in accordance with our Terms & Conditions and applicable legal requirements.

If you are the parent or guardian of a minor and you believe that your child has registered an account or submitted personal data to 44kb, please contact us immediately via the 24/7 Live Chat service or at [email protected]. We will investigate and take prompt action.

Policy Updates & Contact

44kb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, platform features, legal obligations, or the regulatory environment. When material changes are made, we will update the "Last Updated" date at the top of this page and, where the changes are significant, notify registered players via their registered email address or through an in-platform notification.

We recommend that all 44kb players review this Privacy Policy periodically to stay informed of how we handle personal data. Continued use of the 44kb platform following the publication of any updated Privacy Policy constitutes acceptance of the revised terms, to the extent permitted by applicable law.

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way in which 44kb handles your personal data, please contact our Support team using any of the following methods:

• 24/7 Live Chat: Available directly within the 44kb platform at all times, including Bangladesh public holidays.
• Email: [email protected] — please include "Privacy Enquiry" in the subject line so your message is directed to the correct team.

All privacy-related enquiries are handled in English. We aim to acknowledge all enquiries within one business day (Bangladesh Standard Time, UTC+6) and to resolve substantive complaints within 14 days of receipt.